In 1973, Versailles, the fabulous palace created by Louis
XIV, was falling apart for lack of funds. Eleanor Lambert, the publicist for American
fashion designers- a job she created out of nothing- had the idea of a big
fashion show, using both French and American designers. The French, of course,
were skeptical, because at that point in time, American designers were not
considered to be anything but copyists- people who came to Paris to see what
was new there and then went home and copied it for American buyers. This actually
worked well; most rich Americans couldn’t get haute couture no matter how much
money they had. They had to be Somebody. American designers created clothing
that was ready to wear, not fitted expressly to the woman’s body through
multiple fittings and the most costly techniques.
Five French designers and five Americans agreed to put on
the fund raising show. Immediately the arguing started- what models would be
used? What order would the designers show in (everyone wanted to be the grand
finale)? What would the presentation be like?
In the end, the show changed not only the minds of the
French about American designers- they really could create new looks! – but how
fashion shows were presented. The Americans brought life to the runway though
music and dance; they took the unprecedented step of using many women of color
as models; they showed that clothing for business women could be just as
exciting as clothing for the ladies who lunch.
Givhan gives us a very detailed look not just into this one
show, but into the fashion industry of the time. She follows the lives of the
designers and models, the fashion trends, and what has happened to fashion
shows today. Givhan grounds the fashion in the social changes of the 70s; this
book is as much sociology as it is fashion. As someone with a strong interest
in both, I found the book fascinating.
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